Article Index
Custom Panels
BENEFITS OF PANELS
PANEL RESEARCH
PARALLEL PANELS
OTHER AGENCIES
THE PANEL PROCESS
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The benefits

The main benefit of pre-arranging a selection of your customers into an online panel is that it then allows you to significantly accelerate your strategic development because you can now fire off whole surveys or single questions at very low cost and with very short lead times. 

This removes countless meetings when you try to guess (and argue) about customer needs.  It also allows you to stop wondering what customers think and actually find out.

Furthermore because the whole arrangement is online and electronic you have a number of further benefits:


  • You can cherry pick certain customer groups at no cost - just want male heavy users - no problem
  • Electronic data collection means there are no interviewer costs
  • Tracking studies or ongoing customer satisfaction work can become affordable for even small brands.

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