MyVoice.co.jp was founded as an innovative online panel research site in the last century (erm...well...1998) by Kazuhisa Takai in Tokyo.

Owned by Itochu Corp. of Japan, one of Japan's larger corporations, it was introduced in the UK in 2000 by Patrick Horton.

Since then it has been led by people of the calibre of Ceasar Pacheco, a Canadian online research veteran from Research International with over 10 years experience in online surveys (no mean feat) and Nicky Perrot, a homegrown guru who set up e-Mori, MORI's online arm.

Thanks to them and the efforts of a great team (including Sarah, Mike, Jamie, Madhu, Bill, Big Ian, Little Ian, Dave, Ben, Chris, Lee, Peter, David, Stephen and Kaizad among others), the panel has now grown to over 140,000 in the UK and over 250,000 internationally.

In this time MyVoice has completed projects for over 50 blue chip clients such as Unilever, General Mills, The Post Office, Yahoo and the BBC and agencies like Mediaedge:cia, Publicis, Lowe, LIDA, Wheel, Brainjuicer, SampleAnswers and Research Now (among others).

In December 2004, two managers, Ian Davidson and David Waddell, took a stake in MyVoice, alongside Itochu Corporation of Japan.