Page 7 of 8 Typical Pricing These prices are provided for guidance – we can probably price your project within 30 minutes but it will require some thought! • Reducing a long list of 30 concepts to a shortlist of 5 could be done for as little as £3,000 - the price of a focus group. • Testing 3 postionings monadically: a standard concept test with 3 cells of 200 would nail this and would cost c£5000-£8000 • Conjoint analysis study for a new credit card: 300 interviews with 7 features being tested would cost around £8,000-£12,000 • Naming research to decide between 6 names: 2 cells of 300 at a cost of £3,500-£5,000 |
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