Page 1 of 8 MyVoice Research delivers rapid research results. It's rare for a project to last more than 5 days from start to finish and our clients value our ability to produce quality results cost effectively and at a sprint.
Our clients bring us research problems they wish to solve. We discuss and finalise a suitable research methodology (usually a questionnaire), decide who (and how many) people we need to canvas and then invite them to complete an online survey. Within the next 36 hours, we collect the answers needed and then – if you want us to – we analyse and report the data in an agreed format usually within 48 hours. That’s it – quality information delivered quickly and without fuss. Projects we can handle Our strength is in fast feedback on consumer marketing research projects - for example, testing ads, packaging and new products and concepts. We also have a very strong capability in heavy lifting data projects, such as conjoint or multivariate analysis. These can be completed online for a fraction of their offline price and so are now a real opportunity for organisations looking to deepen their understanding of their customers. Projects we cannot handle We can manage qualitative projects but we prefer not to! There's many very good qual researchers around and we'll happily connect you with one if you need. Finally, a word of warning on social or "inclusive" research. There are several providers now doing social research online. It actually seems to work pretty well and the last election was a good example when online polling was far more consistent and accurate than telephone polling (and cheaper). However you can't avoid the fact that certain important groups have neither the knowledge, patience or income to be represented in online samples to the extent that they should be (if you wanted a fair sample). You can of course use weighting and stretching and cutting and slicing of the data but basically, you need to do some heavy weighting to be close to claiming to represent the views of say over 65 year old females. As the over 65 year old females in your sample are actually early adopters too, there's no guarantee that upweighting the importance of these silver surfers will provide an accurate overall response. The fact that online polling was more accurate than telephone is therefore 1) a testament to the art (rather than the science) of the organisations carrying it out and b) a testament to the increasing inaccuracy of telephone polling! |
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