Our clients know how crucial panel quality is and so we work hard to ensure the MyVoice panel is an industry leader in online data collection and panel quality.

1. The way it’s recruited, which largely determines how representative it is and its freedom from bias
2. The detail of pre-profiling – i.e. do you already know who has a cat as well as who’s married and female.
3. The care lavished on cleaning it up on an ongoing basis and ensuring data is up to date
4. The motivation level of those individuals who make up the panel.

There are many other factors contributing to the quality of online research, but here we deal only with those affected by or affecting the sample